Chevrolet Support Helps Raise Money to Fight Breast Cancer
Contributions from dealers, employees and customers part of Centennial celebration
2012-01-31
DETROIT – Last year was Chevrolet’s birthday, but on Tuesday it was Chevy, and its dealers, employees and customers bearing a gift: $916,911.53 to the American Cancer Society. The money was raised by the American Cancer Society through Chevrolet’s grassroots support for the society’s Making Strides Against Breast Cancer walks.
Nearly half of the money – $440,574 – came from Chevrolet dealer-sponsored teams across the country. Chevrolet Certified Service contributed $200,000 and another $199,243 was given by General Motors and Chevrolet employee teams. Customers who donated online and waived Chevrolet Certified Service rebates added nearly $39,000.
“I am deeply touched by the generosity and kindness of our dealers, employees and customers,” said Alan Batey, vice president, Chevrolet Sales and Service. “The Chevrolet Centennial was about our 100th birthday, and this money will help the American Cancer Society continue to fight for birthdays threatened by breast cancer.”
"We are very grateful for Chevrolet's efforts," said W. Phil Evans, M.D., F.A.C.R., national volunteer president for the American Cancer Society. "Making Strides enables the American Cancer Society to make strides to end breast cancer and save lives by helping people stay well, helping people get well, by finding cures and fighting back against the disease."
In conjunction with its Centennial celebration, Chevrolet supported Making Strides Against Breast Cancer walks in October, which is Breast Cancer Awareness Month. Employees and GM facilities competed among themselves to raise the most money.
Chevrolet Racing wrapped Camaro SS pace cars with American Cancer Society and Making Strides branding for two NASCAR Sprint Cup races last September. For each pace car lap completed under the yellow (caution) flag, Chevy donated $200 to the society, for a total of nearly $30,000.
In addition, the LED sign atop GM's World Headquarters at the Renaissance Center in Detroit featured a rotating pink ribbon and pink LED bands on the towers.
“In 2011, we achieved our best global sales in our history,” said Batey. “Supporting a project such as Making Strides Against Breast Cancer is just one way we can show our appreciation to our customers and help make a difference in our communities.”
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com
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Chevrolet support helped the American Cancer Society raise $916,911.53 to fight breast cancer through the society's Making Strides Against Breast Cancer walks Tuesday, January 31, 2012 in Detroit, Michigan. Nearly half of the money – $440,574 – came from Chevrolet dealer-sponsored teams across the country. Chevrolet Certified Service contributed $200,000 and another $199,243 was raised by GM and Chevrolet employee teams. Customers who donated online and waived Chevrolet Certified Service rebates added nearly $39,000 in funds. Pictured with the ceremonial check are (l to r): Chevrolet U.S. Vice President Sales and Service Alan Batey, Vice President American Cancer Society Southeast Michigan Region Jill Elder, CEO American Cancer Society Great Lakes Division Nancy Yaw, American Cancer Society National Volunteer President W. Phil Evans, and Director Human Resources Global Finance and General Motors Executive Chairman MSABC Cheri Ott. (Photo by John F. Martin for Chevrolet)
American Cancer Society National Volunteer President W. Phil Evans talks about the $916,911.53 the society raised to fight breast cancer with Chevrolet's grassroots support of the society's Making Strides Against Breast Cancer walks Tuesday, January 31, 2012 in Detroit, Michigan. Nearly half of the money – $440,574 – came from Chevrolet dealer-sponsored teams across the country. Chevrolet Certified Service contributed $200,000 and another $199,243 was raised by GM and Chevrolet employee teams. Customers who donated online and waived Chevrolet Certified Service rebates added nearly $39,000 in funds. (Photo by John F. Martin for Chevrolet)
Chevrolet U.S. Vice President Sales and Service Alan Batey talks about the $916,911.53 the American Cancer Society raised to fight breast cancer with Chevrolet's grassroots support of the society's Making Strides Against Breast Cancer walks Tuesday, January 31, 2012 in Detroit, Michigan. Nearly half of the money – $440,574 – came from Chevrolet dealer-sponsored teams across the country. Chevrolet Certified Service contributed $200,000 and another $199,243 was raised by GM and Chevrolet employee teams. Customers who donated online and waived Chevrolet Certified Service rebates added nearly $39,000 in funds. (Photo by John F. Martin for Chevrolet)